The Birth of BecauseRacecarBox
BecauseRacecarBox was started by Leanne Holder and Jake Leaver; both who at the same time got made redundant and decided to jump in to the world of business whilst they were searching for new jobs! Following their passions in the automotive industry they created a subscription box for car cleaning enthusiasts. Why? Because Racecar!
Our First Orders
Boxes were packed on the lounge floor and walked down to the local post office!
Our First Trade Show
After gaining some local traffic to our website and social media across Essex, we decided to try out our first trade show. It went well and we continued to head to a few more; Wax Stock & South Sitting later on in our journey.
Relocation To Wales
After outgrowing our lounge floor and the spare room, it was time to up and move and find a bigger premises. Only a year into the business this felt very exciting. It was at this point that we took BecauseRacecarBox from a part-time venture to a full time hustle!
Less than a year on and we outgrew our premises rather quickly! We moved into an amazing 4000 sqft warehouse and were able to expand our subscription amount and our stock storage!
New Box & Biodegradable Packaging
We rebranded our boxes, making them larger to fit more products in and included our race flag details across the side and inside – a great move! We also ensured that from then onwards we would only ever use starch based biodegradable packaging inside the box.
Product Line Expansion
With an ever growing community there was a demand to keep up with the current market and so we introduced individual samples to the site along with accessories such as wash mitts, drying towels, brushes and pressure washer parts.
Launch of Pink Detailing Collection
We launched the first ever Pink Detailing Collection that is aimed at those that don’t wish to have all their products with masculine scents, colours and language but want a more feminine feel – something that was unrepresented in the industry! We also created this to give back in which 20% of sales goes to charity!
Launch of Lifestyle and Home
We noticed that the detailing industry was not only getting busier but that customers were looking for car related items that were not just for their car, but for their home too! So we created our homerange consisting of notebooks, mugs, socks, coasters, t-shirts, stickers and wall prints!